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RUN-RUCK-LIFT-LIVE

Featured Collection

Weight Vests - Ruck Packs - American Made Plates

Run The Crazy Out

Anxiety is real and your mental health can't be neglected.  Movement is the best medicine to keep depression and anxiety at bay.  When you get bogged down mentally get your body moving.  Go for a run, ruck, and workout to release those happy hormones.  "Run the Crazy Out," is our way of reminding ourselves to keep it moving - Mind & Body. 

Rucking: The Ultimate Fitness Tool for Strength and Stamina

Rucking: The Ultimate Fitness Tool for Strength and Stamina

Sam's Story

Directional Force Advocate Sam Hawley Is A Brain Cancer Survivor. He's Grateful To Be Healed And Healthier Than He's Ever Been. While He Was On Chemo And Radiation He Ran Every Single Day In His Weight Vest And Ended Up Doing Over A 100 Miles While Undergoing Treatment, Despite Being Nauseous And Weak. Sam's BackTo Competing At A High Level With A Goal Of Qualifying For The Spartan Race World Championships. Sam's Mindset And Perseverance Saved His Life And His Story Motivates Us All - #IfSamCanICan

You Can't Fail If You
Don't Quit -

Every Step Forward, No Matter How Small, Is A Victory. Even If It's Just Visualizing & Moving Your Mind Towards Your Goals On Days You Can Do Nothing Else Is A Victory. Keep Striving, Because The Path To Anything Beyond Mediocrity Is Built On Perseverance, Not Perfection.

Talk Less - Train More

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