Our Mission
A Culture for Innovation:
As athletes and fitness enthusiast were committed to bringing innovations to sports safety and athletic performance. Our patented technology will increase player safety in football, hockey, lacrosse, softball, and baseball. Our proprietary Innovations in joint support will benefit anyone with an active lifestyle. We're partnering with industry leaders in sports safety to bring some exciting performance and safety innovations for athletes at every level. We're dedicated to developing products and apparel that are performance based and aesthetically on point. Innovation is what inspires us and it's a cornerstone of the DF philosophy.
Culture of Perseverance
Fairness In Women's Sports:
We stand by Women and Girls who deserve a fair playing field as Title IX defined. We believe it's important to Fight for women and girls to have a level playing field in Sports. Biological women are at a severe disadvantage competing against biological males in any athletic endeavor. We proudly stand by Directional Force Athlete, Cynthia Monteleone and all female athletes standing up for Women's Rights.
Force for Good Initiative
We believe the most important part of the human experience is helping those who truly need it. We have always been involved and donated to various causes as a company but we want to do more. We are starting an initiative with some really great people and organizations that will benefit a variety of people and animal groups. We are grateful for the opportunity to continue to be a Force for Good, to help and inspire those who may be experiencing their darkest hour and helpless animals in need. More details coming soon:
Some Thoughts From Our Founder
Vibration and Mindset:
I'm dedicated to the constant cultivation of the achievement mindset and the "I can and I will"outlook on life. I understand that encouragement is the seed for bountiful crops and I want our company to inspire and motivate people to optimize the best version of themselves. I wanted to build a company whose entire ethos is about inspiring the weak to be strong, the strong to be stronger, and nurturing unending determination. A true, "Culture of Perseverance."
Clear Your Mind of "Can't"
Remove the word "Impossible" from your vocabulary. That word has been the killer of dreams since the dawn of civilization. No matter your background, education or salary, if you develop the mental fortitude, work hard, and persevere, you can overcome the mightiest obstacles. Believe in your ability to do it and tell yourself daily that you can. This is the first step on the first day to you achieving your goals. Elevate your vibration and let no one discourage you on your path to greatness.
You're the Architect of Your Life,
What Are You Going to Build?
There is so much negativity in the world thrown at us every day. On top of this many people are their own worst enemy, harboring negative and self destructive thoughts. It takes a conscious effort daily to overcome the negative mass mind. A negative mind-set is the only obstacle we truly face and to overcome it you must monitor your thoughts and move them towards your desired goals daily.
You Control Your Thoughts, Don't Let Them Control You
Tesla said, “If you want to understand the universe think in terms of energy, frequency, and vibration.” Your thoughts are things and they have a corresponding frequency and vibration. Negative thoughts are of a low vibration and low frequency. This translates and draws negative things into your life and is detrimental to your health. It doesn’t take any effort at all to vibrate on a low negative frequency. It's what Hill called "Hypnotic Rhythm." It does take effort to transmute those thoughts into positive higher vibration ones, but it must be done if you want health & happiness.
Fostering the Anti-Inertia Mindset:
Movement is the key to life & health, both mentally and physically. Movement of our thoughts towards our desired goals and physical movement to benefit the body & mind. We only have to look to nature to see that nothing stagnant grows or prospers.
Realize that when you’re healthy, optimized, and vibrating on a high frequency you will be able to achieve more in life, and that translates into the more you can do for others… Stay Up
Chris Gowen
President - Directional Force
Chris Gowen is a former LAPD Detective and member of the U.S. Marshals Service, Fugitive Task Force. Prior to his career in law enforcement he worked for the U.S. Veterans Initiative, a program for homeless veterans.
He founded Directional Force in 2015 and currently holds six patents for inventions in sports safety.
