Our Mission:

Direct Your Force

At Directional Force, we're forging a community of resilient individuals who embrace discipline as the Ultimate Force Multiplier and Perseverance as the path to unbreakable achievement. Our gear isn't just built for the disciplined - it's crafted for a lifestyle where "quit" isn't an option. You can't fail if you don't quit. We're more than a brand; We're a movement dedicated to unlocking your highest potential in Mind, Body, and Spirit.

Find Your Force Multipliers

In a world of distractions, true optimization comes from identifying and leveraging your hidden Force Multipliers that amplify your impact - Internal mindsets, external habits, and philosophies that turn effort into exponential results. It's about cultivating knowledge, resilience, and intentionality to become a highly optimized human: Capable of peak performance, longevity, and a deeper fulfillment, that equates to boundless achievement.

The equation is simple: The more you achieve for yourself, translates into the more you can do for others. We empower you to rise, so you can lift up those around you.

Our Core Philosophy: Quantum Athletics & Quantum Lifestyle

Quantum Athletics - Quantum Lifestyle draws inspiration from quantum mechanics, where the smallest shifts create profound change. Just as subatomic particles operate on probabilities and interconnected energies, human potential is limitless when intentionally harnessed, regardless of your background and starting point.

This philosophy redefines optimization:

• Interconnectedness: Align mind, body, and emotions for holistic growth.
• Quantum Leaps: Small, deliberate habits - like mindfulness, visualization, or biohacking - spark exponential gains in performance, health, clarity, and well-being.
• Higher Frequencies: Tune your energy to transcend limits, enhancing physical prowess, mental sharpness, and emotional fortitude.

Training becomes a full-spectrum practice: blending workouts with breath-work, focused meditations, and recovery strategies. It's not just about rucking or lifting weights—it's about elevating your entire being to operate at peak efficiency.

"My brain is only a receiver; in the universe there is a core from which we obtain knowledge, strength, inspiration.  I have not penetrated into the secrets of this core, but I know that it exists." - Nikola Tesla

Our Pillars: Discipline, Perseverance, and Beyond

 

Discipline: The Unyielding Driver

Motivation fades; discipline endures. It's the bridge over life's valleys, the force that silences excuses, crushes procrastination, and executes plans when your mind whispers "tomorrow." Age, wealth, or credentials don't matter; discipline levels the field.

Even on off days, act. A single push-up, a page of study, a step toward your vision - it rewires your brain, builds unshakeable confidence, and fuels self-love. History proves it: pedigreed failures abound, but the disciplined rise. Reject the herd of mediocrity; Embrace and elevate your Frequency and Life Force that makes success inevitable.

Perseverance:

The Obstacle Crusher

Born from discipline, perseverance turns "I can't" into "I will." It's the mindset that conquers mountains, fostering endless cultivation of mind and body.  Remember the Directional Force creed: You can't fail if you don't quit. Stagnation breeds decay - keep moving. Direct your force forward, and watch barriers dissolve. With perseverance, quitting is your only defeat.

Innovation: Elevating Performance and Safety

We're pioneers in athletic gear, holding six patents for game - changing tech that boosts safety in football, hockey, lacrosse, softball, and baseball. Our joint-support innovations empower active lives at every level. Partnering with industry leaders, we deliver performance-driven apparel that's as stylish as it is functional. Innovation isn't just our edge - it's the spark of our philosophy.

Fairness in Women's Sports

We champion Title IX's promise: a level field for women and girls. Biological advantages in competition undermine equity. We stand unapologetically with female athletes like Directional Force ambassador Cynthia Monteleone, fighting for fairness and the right to compete on equal terms.

Force for Good Initiative

Success demands service. Beyond donations, we're launching partnerships with inspiring organizations to support people and animals in crisis. From veterans to the vulnerable, we're committed to being a Force to Uplift - Turning gratitude into action during the darkest hours.

From Our Founder:

Chris Gowen

As a former LAPD Detective and U.S. Marshals Fugitive Task Force member - who also championed homeless veterans through the U.S. Veterans Initiative - I've witnessed resilience tempered in the crucible of adversity. In 2015, I founded Directional Force to channel that forged grit into a brand that sparks profound change: lifting the vulnerable toward unbreakable strength, propelling the capable to soaring new peaks, and nurturing a worldwide ethos of unyielding perseverance

Vibration and Mindset:

Architect Your Reality

Elevate your frequency - thoughts are energy, shaping your universe (as Tesla envisioned). Banish the words "impossible" and "can't" from your vocabulary; they're dream-killers. Combat negativity's hypnotic pull with daily affirmations: "I can and I will." Monitor your mind like a vigilant guard - transmute low-vibration doubts into high-energy vision. You're the architect of your life. What will you build?

Anti-Inertia: Keep It Moving

Life thrives on motion. Direct thoughts toward goals; fuel the body with purposeful action. High-vibration health doesn't just amplify your achievements - it multiplies your capacity to serve. Stay optimized, stay unstoppable, and remember, You Can't Fail if You Don't Quit.

Chris Gowen Founder, Directional Force