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RUN - RUCK - LIFT - LIVE

FEATURED COLLECTION

WEIGHT VEST - RUCK PACKS - AMERICAN MADE PLATES 🇺🇸

Live - Life

Our Freyja Line Of Sports Bras & Leggings Are Anti-Bacterial, Snag Resistant, Comfortable, And Freely Pliable With Shape Retention Blends That Are Built To Last.

Elevated Headwear

VAPOR ELEMENT

Designed to Repel Water & Make Sweat Stains Obsolete. Vapor Mode Wicks Moisture from the Inner Layers Quickly to Keep Your Head Dry. It's Light Weight, Breathable, Fast Drying, Floatable, & Provides Great UVA Protection. From the Gym to the Golf Course, It's Built to Match Your Work Ethic.

WORK ETHIC

THE DF FAMILY

We're Building a Community of Like Minded People Who Believe in the Merits of Discipline and the Power of Perseverance. You Can't Fail If You Don't Quit - Direct Your Force

ESSENTIALS

Force Multiply

"Clear Your Mind of Can't"