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TIME TO INCREASE INTENSITY

REDUCE YOUR MURPH TIME

GET YOUR ASS MOVING

IT'S ALMOST MURPH TIME

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MURPH COUNTDOWN 🇺🇸

The Murph Challenge: Train to reduce your time:

The Murph Workout Is Done In A Weight Vest In Honor Of Navy Lieutenant Michael P. Murphy, A SEAL Who Was Killed In Action In Afghanistan On June 28, 2005. The Murph Challenge Is Done On Memorial Day In Honor Of Lt. Murphy, And All Who Made The Ultimate Sacrifice.

  • 1-Mile Run
  • 100 Pull Ups
  • 200 Push Ups
  • 300 Air Squats
  • 1-Mile Run

RUN-RUCK-LIFT-LIVE

Featured Collection

Weight Vests - Ruck Packs - American Made Plates

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FLASH PROMO: ENDS SOON

Separate From The
Herd of Mediocrity

Every Step Forward, No Matter How Small, Is A Victory. Even If It's Just Visualizing & Moving Your Mind Towards Your Goals On Days You Can Do Nothing Else Is A Victory. Keep Striving, Because The Path To Anything Beyond Mediocrity Is Built On Perseverance, Not Perfection.

Sam's Story

Directional Force Advocate Sam Hawley Is A Brain Cancer Survivor. He's Grateful To Be Healed And Healthier Than He's Ever Been. While He Was On Chemo And Radiation He Ran Every Single Day In His Weight Vest And Ended Up Doing Over A 100 Miles While Undergoing Treatment, Despite Being Nauseous And Weak. Sam's BackTo Competing At A High Level With A Goal Of Qualifying For The Spartan Race World Championships. Sam's Mindset And Perseverance Saved His Life And His Story Motivates Us All - #IfSamCanICan

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Surf-swim

STRONG WORK ETHIC 💪🏼

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