RUN - RUCK - LIFT - LIVE

FEATURED COLLECTION

WEIGHT VEST - RUCK PACKS - AMERICAN MADE PLATES 🇺🇸

Separate From The
Herd of Mediocrity

Every Step Forward, No Matter How Small, Is A Victory. Even If It's Just Visualizing & Moving Your Mind Towards Your Goals On Days You Can Do Nothing Else Is A Victory. Keep Striving, Because The Path To Anything Beyond Mediocrity Is Built On Perseverance, Not Perfection.

Live - Life

Our Freyja Line Of Sports Bras & Leggings Are Anti-Bacterial, Snag Resistant, Comfortable, And Freely Pliable With Shape Retention Blends That Are Built To Last.

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Epitome Performance Shorts

Our Essential Performance Shorts - Light Weight Fast Drying Blends - Comfortable Waist Band - Breathable And Pliable For Non--Restrictive Movement - Available In 3 Color Ways

THE DF FAMILY

We're Building a Community of Like Minded People Who Believe in the Merits of Discipline and the Power of Perseverance. You Can't Fail If You Don't Quit - Direct Your Force

Force Multiply

"Clear Your Mind of Can't"